You are flipping through the store flyers and you come across some items that look like really good deals. This is just what you need today- a really good sale! But look closer, everything that is marked “on sale” is not necessarily “on sale.” Or did you think it was?
Let us look at this now.
The word “sale” is synonymous with getting a bargain so sometimes we make the mistake of assuming that if something is on sale then it is worth spending money on. This is especially the case if something is marked 50 or 60 % off. But is it not always the deal you think it is. It is important to not just spend money randomly just because something is marked on sale. If you would not buy an item if it were at its normal price then how much do you really want it?
On Sale? - Not!
Do not be blinded by the “on sale” sign. This does not necessarily mean that you will get good value for your money. Even on sale many products can still be very costly. Bear this in mind when you go shopping. One store’s idea of a sale might not fit into your budget and if this is the case then you should go elsewhere. Never let yourself be coerced into purchasing something on sale from a salesman or store clerk. Instead stand your ground and be polite and then go somewhere else that you can afford.
Some companies seek to rip off their customers and then turn around and use fancy advertising ploys to encourage business. Be wary of ads that read “30 percent savings off of the original price” (or it could be 25, or 40 or 50 percent). While you may be getting a percentage off of the original price, if this is not a store that you are inclined to shop at then how do you know that the original price showing on the advertisement really was the original price? Some stores will put up the original price in order to have a sale and then people think they are getting a good deal because it is 20 percent off. These scams are easy to pick out if it is a store you frequent or a product that you are inclined to buy on a regular basis.
Marketing Ploys, Not Real Bargains
Sleazy marketing ploys abound in the marketplace such as when a company extols the virtues of a product and says that this product will save you time, energy and money. They then will charge the customer $12.95 for a product that costs the company no more than two or three dollars a bottle to produce. They might even offer a free gift to encourage you to buy the product again and make it appear as though you are getting an incredible deal. Make no mistake- you are not. For example it might be a cleaning product that you could just as easily make yourself with a variety of ingredients you have lying around your home.
Don’t be fooled- some sales parade as sales but are really not! On the other hand there are sales that are totally legitimate and above board. The important thing is to become a conscientious shopper who is able to distinguish between the two.
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